Confield-MENA is able to co-ordinate international projects covering different countries and ensuring a continuous and efficient overall project management and in-depth local expertise.
"Plan globally, act locally"
Our Market Research Division consists of a team of dedicated research specialists truly committed in providing a full, professional service. It covers both the Consumer and Business markets as well as the Medical / Pharmaceutical Sector. Above that, we realise both quantitative and qualitative Research, covering the Middle East territory as well as International markets and multi-country surveys.
Quality fieldwork is a challenge in the MENA, Levant, and Africa regions. We therefore emphasise effective fieldworkers’ training as a key part of ensuring raw data integrity and reliability.
All newly recruited fieldworkers are taken through a basic market research appreciation workshop from which competent ones are selected to participate in project specific briefings, usually attended by Client. Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is structured to include dummy interviews and pilot interviews.