Plan Globally, Act Locally

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Confield-MENA is able to co-ordinate international projects covering different countries and ensuring a continuous and efficient overall project management and in-depth local expertise.

"Plan globally, act locally"

Our Market Research Division consists of a team of dedicated research specialists truly committed in providing a full, professional service. It covers both the Consumer and Business markets as well as the Medical / Pharmaceutical Sector. Above that, we realise both quantitative and qualitative Research, covering the Middle East territory as well as International markets and multi-country surveys.

Quality fieldwork is a challenge in the MENA, Levant, and Africa regions. We therefore emphasise effective fieldworkers’ training as a key part of ensuring raw data integrity and reliability.

All newly recruited fieldworkers are taken through a basic market research appreciation workshop from which competent ones are selected to participate in project specific briefings, usually attended by Client. Our typical data collection training (briefing) takes a minimum of three days (for complex projects) and is structured to include dummy interviews and pilot interviews.


Service offered:

  • Design research for a new study from A to Z
  • Design research instrument from scratch for data capturing from field or provide critical input on questionnaire from the client
  • Prepare briefing notes and training of field teams
  • Data processing (coding, entry, validation, tabulation)
  • Data analysis and reporting with supporting tables, charts, graphs, summarized results with recommendations
  • Design research for a new study from A to Z
  • Design research brief from scratch for moderation of focus group discussions/in-depth interviews or provide critical input on client’s documents
  • Conduct interviews/focus groups
  • Transcribe and translate interviews/group discussions in English
  • Content analysis, top lines and reporting with summarized results and recommendations

Quality Control

  • Accompanying interviewers on particular projects to observe them in action
  • Back-checking and pre-checking with respondents interviewed or recruited
  • Editing of each and every completed questionnaire
  • On qualitative work, previous group attendance lists are checked to minimize repeat respondents